Contoh Laporan Observasi Toko

LAPORAN OBSERVASI TOKO
ALFAMART PETALING JAYA, SUNGAI GELAM, MUARO JAMBI

 

Oleh:
HASRUL FAJARIN LUBIS

MENGETAHUI

CHIEF OF STOR

         BAB I
            PENDAHULUAN

A. KESAN AWAL KUNJUNGAN KE TOKO
       Kesan awal saya memasuki toko saya cukup gugup mungkin karena akan melaksanakan tugas observasi bukan untuk belanja seprti biasanya dan allhamdulillah di sambut baik oleh karyawan/wati toko.
B. STRUKTUR ORGANISASI TOKO

                             PT. SUMBER ALFARIA TRIJAYA TBK ORGANIZATION STRUCKTURE
                                                                   OPRATIONAL DIVISION

OPRATIONAL GENERAL  MANAGER

BENI SUGIARTO

BRANCH MANAGER

DEPUTY BRANCH MANAGER

BAMBANG EKO B

AREA MANAGER

SANDI ERMAWANDI

AREA CORDINATOR

EKO SUSANTO

CHIF OF STORE

WAHYUDI

ISNAINI RAHAYU

ASISSTAN CHIF OF STORE

1.ELFIEANA SULFI 2.SAPRIZAL 3.FRENDIANIKA 4.FACHUR ROHMAN 5.SITI NURHIDAYATI

CREW

C. LOKASI TOKO

1.ALAMAT ATAU LOKASI TOKO
JL. PETALING JAYA,SUNGAI GELAM,KABUPATEN MUARO JAMBI,JAMBI 36371.

2.LOKASI TOKO CUKUP STRATEGIS KARENA HANYA SATU SATUNYA MINI MARKET BERBASIS MODERN DI PETALING JAYA YANG MELIPUTI 700 KK DAN ADA BEBERAPA DESA YANG LAIN NYA YAITU DESA MINGKUNG JAYA, DESA SIDO MUKTI , DESA TRIMULYAJAYA.

3.SANGAT STRATEGIS DAN MASYARAKAT DAN PARA PEMUDA SANGAT ANTUSIAS KRENA TIDAK ADANYA PUNGUTTAN LIAR.

`

 

                                                                                         

 

D.KONDISI TOKO CUKUP KOKOH DAN DI TUNJANG DENGAN HALMAN YANG CUKUP LUAS DAN BERSIH HANYA SAJA CAT PLANG TOKO YANG ATAS SUDAH SEDIKIT BERKARAT UNTUK FASILITAS DALAM TOKO ADA 4 AC, DAN ADA 6 CCTV KEAMANAN DAN 1 CCTV DI HALAMAN SEMU BERKONDISI BAIK DAN DI TAMBAH ADA NYA MUSIC YANG CUKUP MEMANJAKAN TELINGA.

BAB III PEMBAHASAN

A.GAMBAR LAYOUT TOKO

 

                                                                                                                                                                     

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                                     AREA KASIR                                                                                                                                       

                                                                                                        009    010  011   012  013  014                WC                                                                                                                                                 
                                                                                                                           RAK SUSU                                                                                                                                      
                                                                                                        

                                                                                                         

B. DISPLAY DAN PRODUCT KNOWLEDGE

1. 2 ITEM /PRODUK DI SETIAP RAK YANG ADA DI TOKO

1.            1.SARIWANGI TEH CLP ASLI
2.F/F LAG SKM PUTIH CAN 370G

2.            1.MXCREMER REF 800G
2.AAA KOPI BUBUK BOX 100G

3.            1.POP MIE MEATY SOTO CUP 100G
2.INDOMIE REAL MIEAT TELUR BLD

4.            1.SAMYAM HOT CHIKEN RAMEN
2.SEDAP MIE GRG 90G

5.            1.INDOMILK UHT CREAM 1000M
2.ULTRA TEH KOTAK JASMINE 500ML

6.            1.BUAH VITA JUICE MANGO 1L
2.KUKUBIMA ENERGI ANGGUR BOX

7.            1.MAMY POKO PANTS EX SF GIRLS
2.MAMY POKO PANTS STANDAR L-7

8.            1.PAMPERS BABY DRY NEW BORN
2.PAMPERS PREMIUM PANTS M-30

9.            1.ANLENE COKELAT BAG 5x25G
2.DANCOW FORTIGRO BAG 10x40

10.          1.NUTRI BABY ROYAL L BOX 400G
2.NUTRI BABY 1BOX 400G

11.          1.F/F LAG AWAL BOX 400G
2.FRISIAN BABY TAHAP 2 BOX 200G

12.          1.SGM ANANDA PN 0-6 BOX 600G
2.SGM ANANDA PN 0-6 BOX 1000G

13.          1. LACTOGEN 1BOX 180G
2.LACTOGEN 1 BOX 350G

14.          1.DIABETASOL VANILA BOX 180G
2.L-MEN DARK CHOCLATE

15.          1.REFINA GARAM MURNI 500G
2.AJINOMOTO MSG 250G

16.          1.MAYA SARDEN CAN 155G
2.BOTAN MACKEREL CAN 155G

17.          1.FILMA OLIVE OIL SIGN PCH 2L
2.FORVITA MARGARINE CUP 250G

18.          1.KITKAT BITS CHOCOLATE
2.MILO NGGETS COKLATE

19.          1.OISHI PILLOWS RASA UBI 120G
2.OISHI SPONGE CRUNCH COKLAT

20.          1.NARANA OAT CHOCHO CHOCOLATE
2.ASTOR CORELAT 150G

21.          1.REBO KUACI MTHR ORIGINAL 150G
2.PIA 100 KACANG HIJAU 150G

22.          1. OISHI MAKADO SAPI PANGGANG 70G
2.BUGO KREZZ NORI SAPI PDS 156G

23.          1.DORITOS BBQ 160/150G
2.DORITOS NACHO CHEESE 150/15

24.          1.PRINGLES ORIGINAL 120G
2.PRINGLES ORIGINAL 42G

25.          1.MD RAISIN PIE BISCUIT 85G
2.GERY SALUT MALKIST COCONUT

26.          1.RG SUPERCO 138G
2.TIMTAM RED VELVET 105G

27.          1.RICHOCO WFR NABATI 125G
2.TANGO WFR VANILLA 130G

28           1.NEXTAR CKS DINE APPLE JAM 8x149
2.ROMA CKS CHOCO FILLED 8x9G

29.          1.RIS DIY PLAYSET
2.EMCO BRIX INDONESIA SERIES

30.          1.ALFAMART FAC TISSUE 400G
2.ALFAMART FAC TISSUE FROZEN

33.          1.H& SHP COOL MENTHOL BARCHA
2.CLEAR MEAN SHP COOL MTL 340ML

34.          1.PONDS WB DAY CRM NRML SKIN 20G
2.PONDS WB DAY CRM NRML SKIN 20G

35.          1.H&SHP CLEAN & BLANCEO 330ML
2.H&SHP LEMON FRESH 330ML

36.          1.GLAZELLE EDP D SAPHIRE 100ML
2.REGAZA SP COLG GLOW 100ML

37.          1.PUCELLE M.COLG S LOVE 150ML
2. PUCELLE M.COLG J.R RHYTHM

38.          1.ZACT SMOKERS’S TOOTHPASTE
2.SENSODYNE PG GENTLE WHTCOO

39.          1.ORAL-B 5G ULTRA THIN EXT SOFT
2.LISTERINE MW NAT GREN TEA 80

40.          1.HIT AEROSOL CITRUS 600ML
2.HIT AEROSOL ORANGE 600ML

41.          1.SUNLIGHT JERUK NIPIS REF 400
2.SUNLIGHT EXTRA NATURE REF 800

42.          1.MOLTO EDP ELEGANT REF 1600ML
2.SOKLIN ROYALE PUR DAWNREF

43.          1.MR. MUSCLE CLEAR ORI PUMP 500L
2.MR. MUSCLE CLEAR ORI REF 440ML

44.          1.PROCLIN WAT CRYSTAL BTL 400
2.VANIS CAIR BTL 500ML

47.          1.CONFIDENCE ADULT TAPED XL5
2. CONFIDENCE ADULT TAPED XL7

48.          1.LAURIER RELAX NIGHT W 40CM
2.KOTEKS S 5 OVERNGHT W 26CM

50           1.KIT WASH GLOW POCH 800ML
2.KIT BLACK MAGIC POCH 200ML

374         1.FRESTEA MELATI PET 350ML
2.MM HOMESTYLE ORANGE PET 300

357         1.NUTRIVE BENECOL LYCHE BTL 100
2.NUTRIVE BENECOL BCRNT BTL 100

353         1.KRATINDENG SUPER BTL 350
2.RED BULL ENERGY DRINK CAN

CHILER  1.WALLS POPULAIRE CHOCO 90ML
2.WALLS POPULAIRE STR 90ML

CHILER  1.GOLD RIBOWN CASHEW NUT 90ML
2.CAMPINA HEART PACK 85ML

CHILER  1.MAGNUM ALMOND
2.OREO CORNETO

2281.     1.MARIZA TOPING CHOCO
2.MEG KEJU SERBA GUNA 180G.

2. 100 ITEM BARANG YANG MEMILIKI MARGIN TINGI

REPORT                                : REPORT 100 ITEM PALING LARIS

TOKO                    : 1DK3-PETALING JAYA[PTJY]

PERIODE              : 01-DES-2017 S/D 10-DES-2017

NO	PLU	ITEM	TAG
1	103001	KANTONG PLASTIK NEW L	P
2	103003	KANTOK PLASTIK NEW S	P
3	224208	SEDAAP MIE GRG 90G	O
4	620309	WALL’S POP RAINBOW POWER 55ML	K
5	109204	WALL’S POP TRICO 65ML	K
6	142579	AQUA AIR MNRL PET 330ML	F
7	400398	WALL’S POP CHOCO MAGMA 55ML	K
8	109459	WALL’S POPULAIRE STR 90ML	K
9	109203	WALL’S FEAST VANILA 65ML	K
10	109202	WALL’S FEATS COKLAT 65ML	K
11	5868	AQUA AIR MNRAL PET 600ML	O
12	192982	MATERAI 6000	F
13	1931	NANO NANO REGULAR 5X2 5G	M
14	406982	WALL’S POP HAPPY FRUIT 35ML	K
15	8595	INDOMIE KARI AYAM (L.P G) 69G	F
16	117613	HIT MAGIC PAPER WANGI FLORAL	M
17	113469	SEDAAP MIE KARI SPECIAL 75G	F
18	8598	INDOMIE GRG (GS) 80G	O
19	123612	GARUDA KACANG PANGGANG 100G	F
20	113707	TANGO WFR CHOCOLATE 130G	F
21	109458	WALL’S POPULAR CHOCO 90ML	K
22	118335	SARI ROTI SW COKLAT49G	A
23	620050	WALL’S MINI NEOPOLITANA 300ML	K
24	405587	MITRA MYK GRG EKONOMIS PCH 1L	F
25	620212	WALL’S MAGNUM WHITE ALMOND	K
26	8596	INDOMIE AYAM BAWANG 69G	O
27	6426	F/F LAG SEM GOLD CAN 370G	M
28	2617	CHITATO SAPI PANGGANG 68G	F
29	407653	WALL’S SELERO SPLIT MANGGA	K
30	620046	WALL’S DUNG2 KCG HIJAU 38ML	K
31	103000	KANTONG PLASTIK NEW XL	A
32	126475	PEPSODENT PG ECONOMY JUMBO2	O
33	192381	ULTRA SARI KCANG IJO 250ML	F
34	119111	HIT MAGIC PAPER WANGI FRESH	M
35	125472	SEDAAP MIE GRG AYAM CRISPY	B
36	123563	DIPLOMAT MILD 16	L
37	46240	CAMPINA HULA2 KCG HIJAU 50ML	K
38	2211	FROZZBARLEY MINT POT 15G	M
39	104015	SEDAAP MIE AYAM SPECIAL 69G	B
40	400023	HERBACOF HERBAL BTL 60ML	B
41	232443	DETTOL SOAP COOL 105G	B
42	118855	CAMPINA SPONGEBOB STR CUP	K
43	140233	INDOMILK UHT KIDS COKELAT	F
44	125431	KOKO CRUNCH CUP 32G	F
45	154870	SAMPOERNA A MILD MRH [PB]16	O
46	6149	YAKULT	K
47	10113	INDOMIE GRG JUMBO 129G	F
48	103227	FORVITA MARGARINE SAC 200G	B
49	123406	WALL’S CORNETTO DISC CHO 120ML	K
50	234570	YOU C 100 LEMON BTL 140ML	F
51	224209	SEDAAP MIE SOTO 75G	F
52	312606	SIDO MUNCUL T.LINU HERBAL SAC	B
53	123467	SARI ROTI SW KRIM KEJU 49G	A
54	120766	SGM EXPLOR 1+MADU BOX900G	O
55	8603	INDOMIE SOTO MIE 70G	O
56	8608	POP MIE AYAM CUP 75G	O
57	402781	MILKIES 23G	N
58	403413	CITRA SOAP PEARLY WHITE 80G	B
59	163460	FRISISAN FLAG KENTAL MANIS 370	O
60	61134	TROPICAL MYK GRG PCH 1L	F
61	264136	FRENCHFRIES 2000 PREMIUM 28G	F
62	224207	SEDAAP MIE AYAM BAWANG 70G	B
63	406683	WALL’S SICE CREAM SW VNL&STR	K
64	230169	KINDERJOY FOR BOYS 20G	F
65	6428	INDOMILK SKM PUTIH CAN 370G	O
66	136938	CHUPA CCHUPS CALCIVITA CRM	F
67	407396	NU GREEN TEAMADU PETV330ML	B
68	196009	BEAR BREAND ORIGINAL CAN 189ML	O
69	100183	LAYS POTATO RUMPUT LAUT 68G	F
70	50715	TIGA SAPI CRIMER SKM CAN370G	B
71	103002	KANTONG P;ASTIK NEW M	P
72	7924	K JENGGOT CELUP TEH HIJAU	B
73	8593	INDOMIE KALDU AYAM 72G	F
74	109343	SERENA MILK SHORT CAKE 225G	M
75	115309	MAGIC LEZAT BMB PNYDP SBGN 6	B
76	200237	VIDORAN KIDS MILK COKLAT 115M	B
77	190413	BUAVITA JUICE GUAVA 250ML	F
78	191142	HARMONY SOAP ORANGE 70G	B
79	211378	BIMOLY MYK GRG SPECIAL PCH2L	F
80	213327	POP MIE KARI AYAM CUP 75G	F
81	129020	AAA KOPI BUBUK BAG 100G	F
82	178392	SERENA TOGO CHOCOLATE 128G	B
83	140074	HIT AEROSOL ORANGE 600ML	F
84	120026	MAMA LIME REF800ML	B
85	122822	STELLA MATIC F FIESTA REF 225ML	B
86	122179	GARNIER LIGHT PL MASK	B
87	123404	WALL’S CORNETTO BLK&WHITE	K
88	406923	MAMEN KEONG BALADO 30G	N
89	880080	BYEBYE FEVER BAYI KOMPRES	B
90	990013	EXTRA JOSS BLEND BOX 3X14G	B
91	244111	SUNCO MYK GRG PCH 2L	O
92	229849	SUN BBR AYAM KPG&BYM BOX 120	M
93	403588	BIKIES CHEESE 36G	B
94	401882	ALFAMART AIR MINRL BOY PET	M
95	402673	SIDOMUNCUL T.LINU MINT SAC	B
96	401597	ALFAMART AMPLOP AIR MAIL	B
97	121637	FLORIDINA ORANGE PET 360ML	F
98	110127	YOU C1000ORANGE WATER PET 300	F
99	102731	SILVER QUEEN CHUNKYBAR 100G	F
100	403411	CITRA SOAP NATURAL WHITE 80G	B

3. 20 ITEM BARANG HBPL

HOUSE BRAND & BARANG PRIVAT LEBEL

1.ALFAMART KACANG KORO KUPAS

2.ALFAMART MINERAL

3.ALFAMART FACE TISU WAJAH

4 .ALFAMART BOLPOIN

5.ALFAMRT MASKER

6.ALFAMART KOREK

7.TAS BELANJA ALFAMART

8.SENDOK ALFAMART

9.ALFAMART TAPE

10.ALFAMART POPOK

11.HAND SOAP

12.TISSU TOILET ROLL 8

13.TISSU TOILET ROLL 4

14.GULA PASIR 250G

15.PAROTI

16.SCORLINES

17.  KAPAS

18.HANDUK

19.BERAS

20.TEPUNG

C.PELAYANAN DI TOKO

                -BAIK RAMAH MURAH SENYUM DAN SELALU MENAWARKAN KERANJANG DNGAN         PELANGGAN

                -SESUAI PROSEDUR HANYA SAJA JARANG UNTUK MENAWARKAN PEMBUATAN KARTU MEMBER

BAB III
PENUTUP

A.KESIMPULAN

-SANGAT MENARIK DAN MENANTANG KETIKA BERADA DI ALFAMART PETALING JAYA

B.SARAN

-SARAN SAYA GUDANG DAN LABLE PRICE KALU BISA LEBIH DI RAPIKAN LAGI