29 Okt 2018

Contoh Laporan Observasi Toko


LAPORAN OBSERVASI TOKO
ALFAMART PETALING JAYA, SUNGAI GELAM, MUARO JAMBI













 







Oleh:
HASRUL FAJARIN LUBIS











MENGETAHUI




CHIEF OF STOR
         BAB I
            PENDAHULUAN
A. KESAN AWAL KUNJUNGAN KE TOKO
       Kesan awal saya memasuki toko saya cukup gugup mungkin karena akan melaksanakan tugas observasi bukan untuk belanja seprti biasanya dan allhamdulillah di sambut baik oleh karyawan/wati toko.
B. STRUKTUR ORGANISASI TOKO

                             PT. SUMBER ALFARIA TRIJAYA TBK ORGANIZATION STRUCKTURE
                                                                   OPRATIONAL DIVISION
OPRATIONAL GENERAL  MANAGER
BENI SUGIARTO

BRANCH MANAGER


DEPUTY BRANCH MANAGER
BAMBANG EKO B

AREA MANAGER
SANDI ERMAWANDI



AREA CORDINATOR
EKO SUSANTO

CHIF OF STORE
WAHYUDI
ISNAINI RAHAYU




ASISSTAN CHIF OF STORE


1.ELFIEANA SULFI
2.SAPRIZAL
3.FRENDIANIKA
4.FACHUR ROHMAN
5.SITI NURHIDAYATI
CREW






C. LOKASI TOKO

1.ALAMAT ATAU LOKASI TOKO
JL. PETALING JAYA,SUNGAI GELAM,KABUPATEN MUARO JAMBI,JAMBI 36371.
2.LOKASI TOKO CUKUP STRATEGIS KARENA HANYA SATU SATUNYA MINI MARKET BERBASIS MODERN DI PETALING JAYA YANG MELIPUTI 700 KK DAN ADA BEBERAPA DESA YANG LAIN NYA YAITU DESA MINGKUNG JAYA, DESA SIDO MUKTI , DESA TRIMULYAJAYA.
3.SANGAT STRATEGIS DAN MASYARAKAT DAN PARA PEMUDA SANGAT ANTUSIAS KRENA TIDAK ADANYA PUNGUTTAN LIAR.
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D.KONDISI TOKO CUKUP KOKOH DAN DI TUNJANG DENGAN HALMAN YANG CUKUP LUAS DAN BERSIH HANYA SAJA CAT PLANG TOKO YANG ATAS SUDAH SEDIKIT BERKARAT UNTUK FASILITAS DALAM TOKO ADA 4 AC, DAN ADA 6 CCTV KEAMANAN DAN 1 CCTV DI HALAMAN SEMU BERKONDISI BAIK DAN DI TAMBAH ADA NYA MUSIC YANG CUKUP MEMANJAKAN TELINGA.
BAB III PEMBAHASAN
A.GAMBAR LAYOUT TOKO



 
                                                                                                                                                                     
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                                     AREA KASIR                                                                                                                                       
                                                                                                        009    010  011   012  013  014                WC                                                                                                                                                 
                                                                                                                           RAK SUSU                                                                                                                                      
                                                                                                        
                                                                                                         










B. DISPLAY DAN PRODUCT KNOWLEDGE
1. 2 ITEM /PRODUK DI SETIAP RAK YANG ADA DI TOKO

1.            1.SARIWANGI TEH CLP ASLI
2.F/F LAG SKM PUTIH CAN 370G
2.            1.MXCREMER REF 800G
2.AAA KOPI BUBUK BOX 100G
3.            1.POP MIE MEATY SOTO CUP 100G
2.INDOMIE REAL MIEAT TELUR BLD
4.            1.SAMYAM HOT CHIKEN RAMEN
2.SEDAP MIE GRG 90G
5.            1.INDOMILK UHT CREAM 1000M
2.ULTRA TEH KOTAK JASMINE 500ML
6.            1.BUAH VITA JUICE MANGO 1L
2.KUKUBIMA ENERGI ANGGUR BOX
7.            1.MAMY POKO PANTS EX SF GIRLS
2.MAMY POKO PANTS STANDAR L-7
8.            1.PAMPERS BABY DRY NEW BORN
2.PAMPERS PREMIUM PANTS M-30
9.            1.ANLENE COKELAT BAG 5x25G
2.DANCOW FORTIGRO BAG 10x40
10.          1.NUTRI BABY ROYAL L BOX 400G
2.NUTRI BABY 1BOX 400G
11.          1.F/F LAG AWAL BOX 400G
2.FRISIAN BABY TAHAP 2 BOX 200G
12.          1.SGM ANANDA PN 0-6 BOX 600G
2.SGM ANANDA PN 0-6 BOX 1000G
13.          1. LACTOGEN 1BOX 180G
2.LACTOGEN 1 BOX 350G
14.          1.DIABETASOL VANILA BOX 180G
2.L-MEN DARK CHOCLATE
15.          1.REFINA GARAM MURNI 500G
2.AJINOMOTO MSG 250G
16.          1.MAYA SARDEN CAN 155G
2.BOTAN MACKEREL CAN 155G
17.          1.FILMA OLIVE OIL SIGN PCH 2L
2.FORVITA MARGARINE CUP 250G
18.          1.KITKAT BITS CHOCOLATE
2.MILO NGGETS COKLATE
19.          1.OISHI PILLOWS RASA UBI 120G
2.OISHI SPONGE CRUNCH COKLAT
20.          1.NARANA OAT CHOCHO CHOCOLATE
2.ASTOR CORELAT 150G
21.          1.REBO KUACI MTHR ORIGINAL 150G
2.PIA 100 KACANG HIJAU 150G
22.          1. OISHI MAKADO SAPI PANGGANG 70G
2.BUGO KREZZ NORI SAPI PDS 156G
23.          1.DORITOS BBQ 160/150G
2.DORITOS NACHO CHEESE 150/15
24.          1.PRINGLES ORIGINAL 120G
2.PRINGLES ORIGINAL 42G
25.          1.MD RAISIN PIE BISCUIT 85G
2.GERY SALUT MALKIST COCONUT
26.          1.RG SUPERCO 138G
2.TIMTAM RED VELVET 105G
27.          1.RICHOCO WFR NABATI 125G
2.TANGO WFR VANILLA 130G
28           1.NEXTAR CKS DINE APPLE JAM 8x149
2.ROMA CKS CHOCO FILLED 8x9G
29.          1.RIS DIY PLAYSET
2.EMCO BRIX INDONESIA SERIES
30.          1.ALFAMART FAC TISSUE 400G
2.ALFAMART FAC TISSUE FROZEN
33.          1.H& SHP COOL MENTHOL BARCHA
2.CLEAR MEAN SHP COOL MTL 340ML
34.          1.PONDS WB DAY CRM NRML SKIN 20G
2.PONDS WB DAY CRM NRML SKIN 20G
35.          1.H&SHP CLEAN & BLANCEO 330ML
2.H&SHP LEMON FRESH 330ML
36.          1.GLAZELLE EDP D SAPHIRE 100ML
2.REGAZA SP COLG GLOW 100ML
37.          1.PUCELLE M.COLG S LOVE 150ML
2. PUCELLE M.COLG J.R RHYTHM
38.          1.ZACT SMOKERS’S TOOTHPASTE
2.SENSODYNE PG GENTLE WHTCOO
39.          1.ORAL-B 5G ULTRA THIN EXT SOFT
2.LISTERINE MW NAT GREN TEA 80
40.          1.HIT AEROSOL CITRUS 600ML
2.HIT AEROSOL ORANGE 600ML
41.          1.SUNLIGHT JERUK NIPIS REF 400
2.SUNLIGHT EXTRA NATURE REF 800
42.          1.MOLTO EDP ELEGANT REF 1600ML
2.SOKLIN ROYALE PUR DAWNREF
43.          1.MR. MUSCLE CLEAR ORI PUMP 500L
2.MR. MUSCLE CLEAR ORI REF 440ML
44.          1.PROCLIN WAT CRYSTAL BTL 400
2.VANIS CAIR BTL 500ML
47.          1.CONFIDENCE ADULT TAPED XL5
2. CONFIDENCE ADULT TAPED XL7
48.          1.LAURIER RELAX NIGHT W 40CM
2.KOTEKS S 5 OVERNGHT W 26CM
50           1.KIT WASH GLOW POCH 800ML
2.KIT BLACK MAGIC POCH 200ML
374         1.FRESTEA MELATI PET 350ML
2.MM HOMESTYLE ORANGE PET 300
357         1.NUTRIVE BENECOL LYCHE BTL 100
2.NUTRIVE BENECOL BCRNT BTL 100
353         1.KRATINDENG SUPER BTL 350
2.RED BULL ENERGY DRINK CAN
CHILER  1.WALLS POPULAIRE CHOCO 90ML
2.WALLS POPULAIRE STR 90ML
CHILER  1.GOLD RIBOWN CASHEW NUT 90ML
2.CAMPINA HEART PACK 85ML
CHILER  1.MAGNUM ALMOND
2.OREO CORNETO
2281.     1.MARIZA TOPING CHOCO
2.MEG KEJU SERBA GUNA 180G.
2. 100 ITEM BARANG YANG MEMILIKI MARGIN TINGI
REPORT                                : REPORT 100 ITEM PALING LARIS
TOKO                    : 1DK3-PETALING JAYA[PTJY]
PERIODE              : 01-DES-2017 S/D 10-DES-2017
NO
PLU
ITEM
TAG
1
103001
KANTONG PLASTIK NEW L
P
2
103003
KANTOK PLASTIK NEW S
P
3
224208
SEDAAP MIE GRG 90G
O
4
620309
WALL’S POP RAINBOW POWER 55ML
K
5
109204
WALL’S POP TRICO 65ML
K
6
142579
AQUA AIR MNRL PET 330ML
F
7
400398
WALL’S POP CHOCO MAGMA 55ML
K
8
109459
WALL’S POPULAIRE STR 90ML
K
9
109203
WALL’S FEAST VANILA 65ML
K
10
109202
WALL’S FEATS COKLAT 65ML
K
11
5868
 AQUA AIR MNRAL PET 600ML
O
12
192982
MATERAI 6000
F
13
1931
NANO NANO REGULAR 5X2 5G
M
14
406982
WALL’S POP HAPPY FRUIT 35ML
K
15
8595
INDOMIE KARI AYAM (L.P G) 69G
F
16
117613
HIT MAGIC PAPER WANGI FLORAL
M
17
113469
SEDAAP MIE KARI SPECIAL 75G
F
18
8598
INDOMIE GRG (GS) 80G
O
19
123612
GARUDA KACANG PANGGANG 100G
F
20
113707
TANGO WFR CHOCOLATE 130G
F
21
109458
WALL’S POPULAR CHOCO 90ML
K
22
118335
SARI ROTI SW COKLAT49G
A
23
620050
WALL’S MINI NEOPOLITANA 300ML
K
24
405587
MITRA MYK GRG EKONOMIS PCH 1L
F
25
620212
WALL’S MAGNUM WHITE ALMOND
K
26
8596
INDOMIE AYAM BAWANG 69G
O
27
6426
F/F LAG SEM GOLD CAN 370G
M
28
2617
CHITATO SAPI PANGGANG 68G
F
29
407653
WALL’S SELERO SPLIT MANGGA
K
30
620046
WALL’S DUNG2 KCG HIJAU 38ML
K
31
103000
KANTONG PLASTIK NEW XL
A
32
126475
PEPSODENT PG ECONOMY JUMBO2
O
33
192381
ULTRA SARI KCANG IJO 250ML
F
34
119111
HIT MAGIC PAPER WANGI FRESH
M
35
125472
SEDAAP MIE GRG AYAM CRISPY
B
36
123563
DIPLOMAT MILD 16
L
37
46240
CAMPINA HULA2 KCG HIJAU 50ML
K
38
2211
FROZZBARLEY MINT POT 15G
M
39
104015
SEDAAP MIE AYAM SPECIAL 69G
B
40
400023
HERBACOF HERBAL BTL 60ML
B
41
232443
DETTOL SOAP COOL 105G
B
42
118855
CAMPINA SPONGEBOB STR CUP
K
43
140233
INDOMILK UHT KIDS COKELAT
F
44
125431
KOKO CRUNCH CUP 32G
F
45
154870
SAMPOERNA A MILD MRH [PB]16
O
46
6149
YAKULT
K
47
10113
INDOMIE GRG JUMBO 129G
F
48
103227
FORVITA MARGARINE SAC 200G
B
49
123406
WALL’S CORNETTO DISC CHO 120ML
K
50
234570
YOU C 100 LEMON BTL 140ML
F
51
224209
SEDAAP MIE SOTO 75G
F
52
312606
SIDO MUNCUL T.LINU HERBAL SAC
B
53
123467
SARI ROTI SW KRIM KEJU 49G
A
54
120766
SGM EXPLOR 1+MADU BOX900G
O
55
8603
INDOMIE SOTO MIE 70G
O
56
8608
POP MIE AYAM CUP 75G
O
57
402781
MILKIES 23G
N
58
403413
CITRA SOAP PEARLY WHITE 80G
B
59
163460
FRISISAN FLAG KENTAL MANIS 370
O
60
61134
TROPICAL MYK GRG PCH 1L
F
61
264136
FRENCHFRIES 2000 PREMIUM 28G
F
62
224207
SEDAAP MIE AYAM BAWANG 70G
B
63
406683
WALL’S SICE CREAM SW VNL&STR
K
64
230169
KINDERJOY FOR BOYS 20G
F
65
6428
INDOMILK SKM PUTIH CAN 370G
O
66
136938
CHUPA CCHUPS CALCIVITA CRM
F
67
407396
NU GREEN TEAMADU PETV330ML
B
68
196009
BEAR BREAND ORIGINAL CAN 189ML
O
69
100183
LAYS POTATO RUMPUT LAUT 68G
F
70
50715
TIGA SAPI CRIMER SKM CAN370G
B
71
103002
KANTONG P;ASTIK NEW M
P
72
7924
K JENGGOT CELUP TEH HIJAU
B
73
8593
INDOMIE KALDU AYAM 72G
F
74
109343
SERENA MILK SHORT CAKE 225G
M
75
115309
MAGIC LEZAT BMB PNYDP SBGN 6
B
76
200237
VIDORAN KIDS MILK COKLAT 115M
B
77
190413
BUAVITA JUICE GUAVA 250ML
F
78
191142
HARMONY SOAP ORANGE 70G
B
79
211378
BIMOLY MYK GRG SPECIAL PCH2L
F
80
213327
POP MIE KARI AYAM CUP 75G
F
81
129020
AAA KOPI BUBUK BAG 100G
F
82
178392
SERENA TOGO CHOCOLATE 128G
B
83
140074
HIT AEROSOL ORANGE 600ML
F
84
120026
MAMA LIME REF800ML
B
85
122822
STELLA MATIC F FIESTA REF 225ML
B
86
122179
GARNIER LIGHT PL MASK
B
87
123404
WALL’S CORNETTO BLK&WHITE
K
88
406923
MAMEN KEONG BALADO 30G
N
89
880080
BYEBYE FEVER BAYI KOMPRES
B
90
990013
EXTRA JOSS BLEND BOX 3X14G
B
91
244111
SUNCO MYK GRG PCH 2L
O
92
229849
SUN BBR AYAM KPG&BYM BOX 120
M
93
403588
BIKIES CHEESE 36G
B
94
401882
ALFAMART AIR MINRL BOY PET
M
95
402673
SIDOMUNCUL T.LINU MINT SAC
B
96
401597
ALFAMART AMPLOP AIR MAIL
B
97
121637
FLORIDINA ORANGE PET 360ML
F
98
110127
YOU C1000ORANGE WATER PET 300
F
99
102731
SILVER QUEEN CHUNKYBAR 100G
F
100
403411
CITRA SOAP NATURAL WHITE 80G
B

















3. 20 ITEM BARANG HBPL
HOUSE BRAND & BARANG PRIVAT LEBEL
1.ALFAMART KACANG KORO KUPAS
2.ALFAMART MINERAL
3.ALFAMART FACE TISU WAJAH
4 .ALFAMART BOLPOIN
5.ALFAMRT MASKER
6.ALFAMART KOREK
7.TAS BELANJA ALFAMART
8.SENDOK ALFAMART
9.ALFAMART TAPE
10.ALFAMART POPOK
11.HAND SOAP
12.TISSU TOILET ROLL 8
13.TISSU TOILET ROLL 4
14.GULA PASIR 250G
15.PAROTI
16.SCORLINES
17.  KAPAS
18.HANDUK
19.BERAS
20.TEPUNG





C.PELAYANAN DI TOKO
                -BAIK RAMAH MURAH SENYUM DAN SELALU MENAWARKAN KERANJANG DNGAN         PELANGGAN
                -SESUAI PROSEDUR HANYA SAJA JARANG UNTUK MENAWARKAN PEMBUATAN KARTU MEMBER























BAB III
PENUTUP
A.KESIMPULAN
-SANGAT MENARIK DAN MENANTANG KETIKA BERADA DI ALFAMART PETALING JAYA
B.SARAN
-SARAN SAYA GUDANG DAN LABLE PRICE KALU BISA LEBIH DI RAPIKAN LAGI

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